So for me, our number one filter is trust. But now were operating as a free business. And there was a lot of interest in the Maple Street brand. I think if you talked to her eight years ago from today, it was I apologize, I dont know how to turn that off, John. You should, its a community store, everybodys welcome. We were closed on Sundays. Weve always been this scrappy startup, looking for every nickel, dime and dollar to go do that next community store. Community leader is somebody who gets our heart and our mission. So wed actually been open only six days a week. One mission, four principles. Maple Street Biscuit is a restaurant chain that specializes in Southern comfort food. I dont remember the number now, what it was. Well I appreciate you sharing the story with me. And they thought that we had made a really good deal. To her, a house is a home is a big deal. How to Sell a Consulting Business for 12 X EBITDA (Without an Earn-Out). And I think rightfully so, in challenging me is, people keep telling you really good things about yourself, sometimes you start to believe them. Two that had been part of it and I wanted to talk to ahead of time, to get them up to speed. November, 2012, yeah. But if you come ask me, my question to you John is, What are you think you should do? Which I took you to level three. And its good to have accountability. So the best way to do is firewall it, just dont open. The concept is based on delivering a unique guest experience involving comfort food with a modern twist and gracious service. I gave them 30 some choices on names. Palma Vincenzo > Uncategorized > maple street biscuit franchise cost near missouri. I said, Ill work with you for six months. What I had to be clear with them is, this is not telling Scott what you need to go do. So he came and helped me put the five year plan together and what that looked like. And Im going to make you give me an answer. They were in turnaround situations and struggling. We should earn freedom. Maple Street Biscuit Companywas founded by Scott Mooreand Gus Evansin Jacksonville, FLin 2012. Now, why would Cracker Barrel want to buy the Maple Street Biscuit Company? So you get up to that level, you know what your boss wants you to do. So youre building a new community store. And when you go there, you have to go to that restaurant. And I currently had had 175 people on my team throughout the distributed organization. So I think that parts good. But with that, when we were evolving this, for five months we did food throwdowns at my house on Thursday nights. That nobody will be cussing at them. And then, as were going to market, Hypers trying to help us figure that out. At the end of 2019, Cracker Barrel announced that it had bought the Maple Street Biscuit Company for $36 million dollars in upfront cash. You get to make our house-made biscuits just like grandma did, but better! What I can say now is, like Steve Jobs said in his very last public speech, it was college commencement before he passed away. But she had grown in her belief that I could go do this. As I said, we have a really good at what we were on the right but it is for us, an opportunity to be along with them in life. But he also wanted the best for me and he wanted to be that person. Toread a transcript of this episode,click here. Be a part of the community. Itll be so inspiring to read that. And so the ambassadors are supposed to explain to you, you come in and you hear the word Squawking Goat, or Five and Dime, Hashbrown Cake, our three layer cake and what do those mean? Even our community leaders all got part of the transaction. Scott Moore, thanks for joining us. It started with one pizzeria still located in Whitehall, Ohio and has expanded to 14 stores located in. Franchise Disclosure Document (FDD) Database. Thats what we wanted to do. We bake those fresh all day long. They know the experience. What can go wrong is our responsibility to manage risk in any of its fashions. The company was too dependent on him. Tell me about Maple Street. And we were taking out these assistant community leaders. You earn a percentage of the profits for doing this well. So thank you for doing this. Nutrition Facts : Calories 335.2, Fat 13.7, SaturatedFat 2.4, Sodium 870.6, Carbohydrate 48.9, Fiber 1.2, Sugar 18.4, Protein 4.6 We werent but for entities that are, or somebody whos just looking to buy it to flip it in a couple of years. On the Maple Street Biscuit Company menu, the most expensive item is Dozen Flaky Biscuits - Plain, which costs $22.26. Welcome our guest into your community store, romance our food, help new guests through the Maple Street experience, and take guest orders. And theyre going to go do it in a way to earn the right to do more good. Even talking to guests about Maple Street. One way to build the value of your brand and your business is to own the vocabulary used to describe it: Maple Street had an entire dictionary of words they used, which collectively rolled up into a brand and ultimately a culture which is what Cracker Barrel found hard to compete against. I was very cautious of going with an investment bank, a big investment bank like that. So for us to add this diligence was significant. Yeah, that was within two weeks of the first call. And so, we use terms So we have four principles which guide us. And so the Squawking Goat ended up, but it was originally was whats called The Squawk On The Street. And our guests were telling us, Cant you open on Sunday? And so we tried it, put it together, it was like perfect. And they do a very detailed, thorough review of who we were, from the brand to the financials, the store economics, the opportunities and we both came to them and said, This is the right partnership.. Tell me why. And we wanted to do it. Maple Street Biscuit Company was launched in November of 2012 with a mission of helping people, serving others and being a part of the community. And so I sat there in these restaurants and I would count how many people came in every hour. And prides one of those. Because your people are not just driven by monetary benefits because you look at those change process, if you dont keep that mission core of who you are, its going to devalue the brand. Because weve seen it happen before. We got 100 days in. What is your background? victor harbor hospital. And when we opened the first store, I said the only thing Ive got is Sundays I have to be there. And as we took a look at that five year plan, we put two models for us to manage our growth and to fund it. And specifically, people who had maybe been on the journey that I He had seen me through that little journey. We still think that way. And thats why Yelp has, every year ranks the top 100 restaurants to eat at in the United States, based on guest reviews. MAPLE STREET BISCUIT COMPANY - 78 Photos & 19 Reviews - 1125 Ernest W Barrett Pkwy NW, Kennesaw, GA - Yelp Restaurants Auto Services Maple Street Biscuit Company 19 reviews Claimed Breakfast & Brunch Edit Closed 7:00 AM - 2:00 PM See hours See all 80 photos Write a review Add photo Menu Website menu " It was never been my goal as how do we get there. locations alabama florida georgia kentucky north carolina south carolina tennessee texas virginia new community stores 2022 bee cave bee cave, tx officially open to the community bulverde san antonio, tx officially open to the community So we had at Maple Street, Ill call it family support team, its our corporate headquarters. Maple Street Biscuit Company is a community store that serves breakfast, brunch, and lunch style. The question, how good can we be, I can tell you, we can be a lot better. We need to consider others, well come back and talk about that. But that was a growing process for her too. But we wanted a menu that was built in such a way that if you liked what we had, you had to come to us to get it. Founded 2012 in Jacksonville, Florida, by Scott Moore and Gus Evans, the emerging brand has 28 corporate and five franchised units. Well the executive team had been working out for 10 months, so they all knew it and they all participated in there. And what we wanted, anybody else who was going to be interested in playing that space to look around and say, Hey, what just happened? But not if youre going to have the porcelain and metal silverware. And I saw its a community stores, why couldnt we? Pour maple syrup mixture into pie pan and place biscuits into pan in tortoise shell pattern. Externally we call them team members. So if we had to add a person. Theyre going to ask themselves, is it easier and cheaper for us to simply compete with your business? Its not our go to market strategy. Certainly as I said, I had experiences that I call it my Maple Street MBA, is that the last company I was working for, worked for 10 years, we went through I think five CEOs in 10 years. To ensure the business could succeed without him, Zorgdrager implemented a four-step system to replace himself as the rainmaker of his company. So community leaders, we give them the opportunity to tell their story. It could have been, youre doing a podcast on the guy who lost everything and now trying to figure out his way but Gods done the things I couldnt have done for myself. Went from our eight to our 25 in 18 months. 4906 FM1463 Suite 700, Katy, TX 77494 They all got to participate, as I said, in the transaction, in a significant way. And then its all on the biscuit. I know. I am not perfect. Those things cant go away. Then a third. But some people looked at it and said, Hey, we could go sell a lot of franchises. So thats why some were interested in that idea. It sounds amazing but the skeptic in me is also saying, But what happens when you have an employee who drops the ball, whatever? One is, if were just average, we just do what everybody as an average does, what would that look like based on our expected expenses for rent and insurance and all the things that would go into P&L. Jump to Section Show And we did that strategically, as that there are other people who kind of want to play in this space. And shed actually eaten in a Maple Street three years earlier and wrote a Yelp review. You must be logged in to view this form. You are going to downgrade your subscription.This action will proceed the difference in cost of plans and reset subscription period after moneyback. They liked what we had done. And we went through a very detailed process of, did they get us? Do you ever feel that way? And so for the first time, we went to a bank and worked through our plan and that really funded the rapid growth for us, at that point. Yeah, the other entities they were talking to was part of the process. If people around there, maybe we can win them over? I think we still can do that better and were trying to find more and more vehicles which communicate to people and keep them connected. Maple Street Biscuit Co., which opened its first location in Jacksonville in September 2012, has continued to grow since being acquired by Cracker Barrel in 2019 for $36 million. Cracker Barrel didn't just buy a biscuit company. Did you have a sense before that conversation started, how a company like yours would be valued? I think she saw how I grew in the role, which was really critical as well. But then I did a third P&L which was half of what the average was. And so they have depth and breadth and they can take the time that they need. Or the second write up I guess because you had the second one there. And in this course, I teach my team, youre either moving up the levels or youre moving down the levels. Help people, serve others, be a part of the community. Why would Cracker Barrel this NASDAQ traded hundreds and hundreds of stores be interested in little Maple Street? Extreme Ownership. But you got no time and so it was finally around 1:30, you got a little bit of a break. And in retrospect, do you think you left is there a possibility you left money on the table by not doing the classic sort of playing the one off the other? So we went to Chattanooga, Tennessee. How did conversations go from there? And on there, so I said that were a part of peoples lives. Whats on your bookshelf right now? It was called Holler & Dash but when executives at Cracker Barrel saw the Strength of the Maple Street brand, they knew they could be better together. Whatever competing interests they are, that you have. What made you guys so much more profitable than a typical restaurant? And if our actions that we show grace to other people, if our actions match up to that, people start to connect those dots. Emboldened by their early results, Moore wrote a business plan for a massive expansion, which called for building 25 locations across the southeastern United States in just 18 months. Id lived there for seven years. That Ive had it but Ive never had it that way before. I mean, with all the resources in the world, why wouldnt they just compete with you? You get freedom My team, my executive team, they go do good. As a community leader, you get to run your own Maple Street. They called it The Maple Street Biscuit Company and offered what they refer to as comfort food with a modern twist.. And thats a lesson that my friend Scott Moore learned. Help people, serve others, be a part of the community. So we dont have cashiers. How do you . And so thats our responsibility, was to go find a way to serve in more communities. Are we committed to it? We only had two leaders in the store because thats what we could pay for. So we think it was at community stores that were making food for our friends and our neighbors. In 2002 Chuck Crumpton started Medpoint to help businesses bring medical devices and pharmaceuticals to market. Maple Streets built in an unusual way. When the acquirer discovered her hands-on management style, they pulled out. Those had good economics and so we had a couple of different individuals who did multiple sites like that, through this process. Thats why we keep moving forward. Andy Cabasso co-founded JurisPage, a marketing agency specializing in helping law firms in 2013. But to answer the question as, we had did the first two stores as a proof of concept. And they were within 1000 dollars total sales for the first 100 days. Yes, John, thats the idea. something else. And for me, it was my whole MBA. I mean the Twitterfication of vocabulary, my kids now when they text, I cant understand it. And how do you kind of reconcile that in your mind? And if our missions that important. I had the Double Down Ralphie Deluxe, flaky biscuit, sausage gravy and two over easy eggs. Tears, some of them. Thats awesome. And we did 10 months in the first store. I guess if the conversation had came up that itd be something different, I probably would have had some pause. I remember the range that what we came to the deal with, Cracker Barrel was right in the middle of the dollar amount range. So people have had biscuits and fried chicken. And so many accolades came out there at ten. Because what we wanted to do, is to get out and be the market leader. In 2012, Jaclyn Johnson founded Create & Cultivate, a media company that educates and inspires women to succeed in business. But it really did make me think. Wait, wait, yes. Performing this action will delete your account. And if people dont keep our promise that this is going to be a safe place, then Im the person that has to hold them accountable. Why not just keep it a lifestyle business? It was called Holler and Dash. If I can trust you and youre teachable, we can do a lot of things. They didnt know everything that I knew about, if were going to serve more communities, what that would look like. So they let you use the resources that they bring to the table. Safe place, nobodys allowed to holler at anybody, that includes me. In this industry, people many times live week to week. Maple Street Biscuit Company was founded by Scott Moore and Gus Evans in Jacksonville, FL in 2012. How do you come up with names for your dishes? So we have ambassadors that talk about Because we cant have a real wow experience but its going to be an uncomfortable experience if we dont explain it to you. warriors: come out to play board game; be quiet dark rock pro 4 vs noctua nh-d15; ridgeview road house cursed items; pan seared yellowfin tuna recipes Any restaurant will take your order. But again, remember I had done the analysis on what it the three PNLs. I didnt have restaurant background but experiences that God took me through for those 30 years in the grocery business prepared me for the day when I had to go do something on my own. We have some frozen butter that we shred and drop in there. Im just in awe and so grateful for you doing this. What makes them unique and what drives us from people, from community leaders down to our elite team members, to even guests, all understood all that. But I want to have the right partner as well. And so she deserves a lot of credit. And I had a restaurateur come into our store and say, You know you cant do that. He said, If you did paper and plastic, yes you could do that. Top three books? And Im a person who keeps his promises. This is what gets to, Hey I came to you before, I told you you cant wait until told, you at least come ask me what to do. Thats so important. Because we were only talking about one store at that time. And why not stop there? 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